Alpod retail Belgrade
Slovenian resellers of flooring needed a new brand identity. Client expected dramatization, but crucial was to maintain order. The existing shop was unbearable, display unreadable, shop needed a clean system through which customers could be led, accentuating with light only where presentations reveal to enhance the visibility of different materials and textures on flooring patterns.
Project: design l furniture design l retail
Investor: private
Area: 250 m2
Authors: Maša Ogrin, m.i .a.
Nuša Jelenc, ind.obl.
Alpod trgovina v Beogradu
Slovenski prodajalci talnih oblog so potrebovali novo identiteto blagovne znamke. Naročnik je pričakoval dramatizacijo, a ključnega pomena je bilo ohranjanje reda. Obstoječa trgovina je bila nevzdržna, prikaz neberljiv, trgovina je potrebovala čist sistem, skozi katerega je bilo mogoče voditi kupce, poudarjanje s svetlobo le tam, kjer se predstavitve razkrivajo, da se poveča vidnost različnih materialov in tekstur na vzorcih talnih oblog.
© 2022 Maša Ogrin